Released on: August 28, 2008, 1:21 pm

Press Release Author: Christina Anderson

Industry: Real Estate

Press Release Summary: IDX Broker uses its custom IDX solution to speed up the real
estate search, saving both realtors and consumers time.

Press Release Body: EUGENE, ORE. - IDX, Inc. welcomes John Kelly with IBR Realty to
the database of real estate professionals choosing to personalize the property
search experience for their clients with the addition of IDX Broker software. The
internet data exchange software (IDX) automatically extracts raw data from the
Northstar MLS (Northstar) and formats it to be displayed as an integrated part of
Kelly's site. Clients of Kelly can now browse thousands of Northstar listings and
narrow down their options using customized IDX search tools.

The custom IDX solution offers sophisticated search options such as a map search
that allow clients to view the property and surrounding territory using a satellite
map powered by Google maps to judge the distance of the property from major
landmarks, roads, and cities. Search categories included on the advanced search
offer clients to specify amenities such as fence type, exterior material, roof
style, type of garage, and heating source and indicate location preference by
choosing school district, zoning description, or waterfront type. All of the
formatted IDX data displayed on the integrated results page of Kelly's site is
pulled directly from Northstar and is updated automatically to provide the most
up-to-date listings.

IDX Broker includes an administrative log in for agents that offers them tools to
better manage their website without requiring extra time offering features such as
traffic reports detailing which pages are being viewed most frequently, statistical
updates from the MLS, and a new lead management section that includes client contact
information. This dashboard also allows Kelly to edit his custom CSS, and format
his wrappers so that the IDX data appears to be an integrated part of his website
and is identical in appearance to the rest of his branding.


About John Kelly
"I was born in San Clemente, California where my father was stationed as a Marine.
The small 2 bedroom home that my parents rented is now worth over half a million
dollars. It just goes to show you that location is everything. After leaving the
Marines, my father earned a doctorate in exercise physiology, and in 1967 he moved
our family to St. Cloud Minnesota where he served as a professor at St. Cloud State
University until 1999. My mother spent 30 years as a real estate broker in the St.
Cloud area, so I guess you could say I have real estate in my blood. My earliest
participation in real estate involved doing lawn work, painting, cleaning, and
routine maintenance on some of my mom's listings. Even at 12 or 13 years old, I was
noticing that after I painted and cleaned her properties, they sold faster than
other listings. I graduated from St. Cloud Apollo high school in 1979, and from St.
Olaf College in 1983. My wife and I spent a number of years living in the Cherokee
Park neighborhood of St. Paul. More recently we moved to Rosemount where we live
with our 3 children. I have been a Saint Paul area real estate agent for over 20
years."


About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real
estate search applications. IDX, Inc. manages over $1 trillion worth of active
listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX,
Inc.'s principle real estate software utility. The easy to manage and customizable
software helps real estate professionals display home listing data from their
multiple listing service (MLS) on their individual and/or office websites. For more
information on the services provided by IDX, Inc., please visit www.idxbroker.com.


Web Site: http://idxbroker.com

Contact Details: PO Box 71866
Eugene, OR 97401
8004219668
christina@idxbroker.com